If you’re either grinding 12-hour days chasing every lead like your life depends on it, or you’re sitting around posting motivational quotes on Instagram while your checking account slowly empties, you’re doing this whole real estate thing wrong.

And before you get defensive, I’ve been there. I’ve coached 200+ agents who were making the exact same mistake. They think prospecting is an either-or game when it’s actually a both-and strategy.

Let me break down why you need two completely different prospecting approaches running simultaneously if you want to build a real estate business that actually funds your life instead of consuming it.