The CEO Blog

If you’re either grinding 12-hour days chasing every lead like your life depends on it, or you’re sitting around posting motivational quotes on Instagram while your checking account slowly empties, you’re doing this whole real estate thing wrong.

And before you get defensive, I’ve been there. I’ve coached 200+ agents who were making the exact same mistake. They think prospecting is an either-or game when it’s actually a both-and strategy.

Let me break down why you need two completely different prospecting approaches running simultaneously if you want to build a real estate business that actually funds your life instead of consuming it.

If you’re trying to build a real estate business while working a full-time job, feeling like you’re drowning in a sea of “you need to hustle 24/7” advice, I need you to pause.

Take a deep breath.

And realize that everything you’ve been told about dual career real estate is wrong.

I’ve coached hundreds of agents through this exact season. I’ve lived through it myself. And I can tell you with certainty: there’s a better way than burning yourself out trying to prove you can do it all.

What if I told you that some of my most successful clients work full-time jobs? That you don’t need to quit your day job to build a six-figure real estate business? That the secret isn’t working more hours — it’s working the right way?

Let me walk you through what no coach will tell you about dual career real estate, and show you exactly how to build a business that funds your life instead of consuming it.

After helping hundreds of real estate agents transform their businesses, I’ve discovered something crucial: a thousand likes won’t pay your bills, but a solid conversion strategy will create wealth that lasts.

The difference between agents who just “do social media” and those who use it to build multi-six-figure businesses isn’t luck or charisma—it’s strategic implementation. Today, I’m breaking down my proven three-step blueprint that turns casual scrollers into committed clients.

Burnout is a significant concern in the real estate industry, especially for agents who haven’t yet hit the $150k mark in their business. The pressure to close deals, maintain client relationships, and manage various administrative tasks can be overwhelming. Here are some strategies to help you avoid burnout and achieve your goals effectively.