A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle

The CEO Blog

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managing clients

planning & time management

increasing sales

new realtor tips

Let me be direct: There’s no such thing as a slow market. There are only seasons of preparation and seasons of harvest. And right now, God is giving you a divine opportunity to prepare for what’s coming.

3 Things You Can Do to Grow Your Business Regardless of the Market

Increasing Sales

As someone who’s coached over 200 real estate agents and built a thriving business through multiple market shifts, I’ve discovered the missing piece. It’s not about working harder or throwing more money at lead generation – in fact, that’s often the problem.

The Truth About Why You’re Not Getting Real Estate Leads (And The Numbers That Prove It)

Increasing Sales

Video not loading? Click here to watch it on YouTube! Are you tired of pouring your heart and soul into lead generation, only to see lackluster results? You’re not alone. According to the National Association of REALTORS®, a whopping 68% of real estate agents consider finding high-quality leads to be their top challenge. But, the average real […]

Why Your Lead Generation Tactics Aren’t Working (And What to Do About It)

Increasing Sales

Video not loading? Click here to watch it on YouTube! Today, we’re diving deep into a topic that’s crucial for your real estate business: lead generation. But hold up – we’re not just talking about cold calling or chasing down every potential client. We’re getting to the heart of what lead generation really means and how it […]

The Truth About Lead Generation: It’s All About Relationships

Increasing Sales

Video not loading? Click here to watch it on YouTube! Are you tired of the real estate hustle? Constantly chasing deals, showing properties at all hours, and still feeling like you’re just scraping by? Let me hit you with a truth bomb that might just change your entire perspective on this business. HARD TRUTH: Residential real estate […]

The CEO Playbook: Building a Real Estate Empire That Doesn’t Keep You Chained to Your Phone

Business Systems

Focusing on profit ensures your work-life balance, and as a CEO, you should solely focus on profit – what’s left after everyone and everybody is paid because that’s what you have left to build your life with.

As a CEO if you only focus on volume, you’ll never be able to retire. Focusing on profit is what allowed me to start my ancillary businesses. This helps me have more money left (profit) to build my life with, and helps me to live my life by design.

The Profit Trap: Why Chasing Volume Could Be Killing Your Real Estate Business

Business Systems

In the wake of the National Association of Realtors (NAR) settlement, the real estate industry is experiencing shifts that have left many agents uncertain about their futures. Here’s how you can stay ahead of the curve.

How Realtors Can Still Win in a Post-NAR Settlement Environment

CEO Mindset

Are you a real estate agent struggling to secure more listings? If you haven’t hit the $150k mark in your business yet, it’s time to rethink your approach.

How to Get More Listings as a Real Estate Agent

Increasing Sales

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@cheesettecowan

cheesette cowan

I’m Cheesette, and I'm here to change your business and your life with systems. My proven strategies have helped over 200+ real estate agents build profitable businesses that they love without sacrificing the things they love most.

tampa, florida

cheesette@theceoofrealestate.com

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