The CEO Blog

As real estate agents, we often make a critical mistake on social media—we treat it like a billboard instead of what it truly is: a networking event.

I’ve coached over 200 agents at one of the world’s top brokerages, and I can tell you that likes don’t equal relationships. But engagements lead to conversations, and conversations lead to clients.

Let me walk you through three powerful, practical ways to transform those surface-level social media interactions into leads that actually grow your business.

Here’s what most agents get wrong: They treat their business like a buffet, sampling different strategies every week. One week it’s cold calling, the next it’s Instagram reels, then it’s door knocking. Sound familiar?

Think about it this way: Would you rather be pretty good at 10 different recipes, or be known as the absolute best chocolate chip cookie baker in town?
That’s the power of consistency – it leads to mastery.

Here’s a principle that transformed my business: Out of every 100 people you talk to, five will be interested in real estate right now. This isn’t just theory – it’s a divine principle I’ve seen play out countless times in my coaching practice. When you talk to 200 people, you’ll find 10 potential clients. The math is simple, but the execution requires faith and discipline.

If you’re feeling like you’re spinning your wheels, this blog post will provide you with actionable steps to get unstuck and move your real estate business forward.