The CEO Blog

Do you ever feel like you’re just blending in as a realtor? Like you’re posting those templated just listed/just sold graphics, doing what every other realtor on Instagram and Facebook are doing, and wondering why it’s not working?

I’ll tell you the truth. It’s probably because you’re not building you. Your clients are not able to find you because you’re not being you. You’re not being your authentic self online.

But today we’re going to change that. We’re going to talk about how to show up as you and fix your personal branding problem so you can stop chasing clients and start attracting the clients that are authentically drawn to who you are.

The truth I’ve discovered after coaching over 300 real estate agents: sometimes it’s not your schedule or your systems that need fixing. Sometimes, it’s what’s going on inside.
Strategy without healing will still keep you in survival mode.

As real estate agents, we often make a critical mistake on social media—we treat it like a billboard instead of what it truly is: a networking event.

I’ve coached over 200 agents at one of the world’s top brokerages, and I can tell you that likes don’t equal relationships. But engagements lead to conversations, and conversations lead to clients.

Let me walk you through three powerful, practical ways to transform those surface-level social media interactions into leads that actually grow your business.

Here’s what most agents get wrong: They treat their business like a buffet, sampling different strategies every week. One week it’s cold calling, the next it’s Instagram reels, then it’s door knocking. Sound familiar?

Think about it this way: Would you rather be pretty good at 10 different recipes, or be known as the absolute best chocolate chip cookie baker in town?
That’s the power of consistency – it leads to mastery.