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I watched her pull out another notebook.

This was her fifth one in the coaching call. Each one had a different topic written on the cover in perfect handwriting. “Lead Generation Strategies.” “Scripts That Work.” “Social Media Content Ideas.” “CRM Organization.” “Time Management Tips.”

Beautiful notebooks. Color-coded tabs. Highlighted sections.

Not a single page had been used to actually *do* anything.

She’d been to 14 trainings in six months. Collected hundreds of strategies. Spent thousands on courses. But when I asked her what she’d implemented, she went quiet. Then defensive.

“Well, I’m still learning. I want to make sure I do it right before I start. I don’t want to waste time on the wrong approach.”

Six months. Fourteen trainings. Zero implementation. And she wondered why her bank account looked the same as it did in January.

Meanwhile, another agent I’d started coaching that same week texted me: “Just booked my third listing appointment this week using what you taught me on Day 1. I feel like I finally understand what I’m supposed to be doing.”

Same market. Same challenges. Same 24 hours in a day.

One collected information like it was going to save her. The other took one strategy and ran with it until it worked.

That’s when it hit me. The biggest problem in real estate isn’t lack of training. It’s not even lack of knowledge. Most agents I meet are drowning in information but starving for transformation.

The agents who win aren’t the ones with the most notebooks or the most certifications or the most courses completed. They’re the ones who can take feedback without getting defensive, implement immediately instead of perfectly, and stay accountable when nobody’s watching.

They’re coachable. And that single trait makes them more money than talent, education, or market conditions ever will.

I’m going to walk you through the five signs that you’re actually coachable and positioned for real growth. Not the fake growth where you feel busy but stay broke. Real growth where your income reflects your effort and your business actually funds your life instead of consuming it.

Because I’ve coached hundreds of agents. The ones who transform their businesses in 90 days versus the ones still stuck after two years? It’s not what you think.

When Feedback Feels Like an Attack (And Why Your Defense Mechanism Is Costing You Six Figures)

Let me tell you what happens in most coaching calls.

I’ll point out something simple. Something fixable. “Your follow-up system has a gap between day three and day 14. That’s where you’re losing deals.”

And I can see it happen in real time. The agent’s face changes. Their body language shifts. Before I even finish explaining the solution, they’re already explaining why it’s not their fault.

“Well, my CRM doesn’t have that feature.”

“My market is different.”

“I tried something like that before and it didn’t work.”

“My clients don’t respond to that kind of follow-up.”

Every single one of those responses is a defense mechanism. And every single one of them is blocking their growth.

Let me be straight with you about this. The moment you defend yourself against feedback, you stop learning. You can’t receive what you’re protecting yourself from. You’re literally choosing to stay stuck instead of getting better.

Coachable agents do something completely different. When I point out the gap in their follow-up, they ask, “How do I fix it?” They pull out their notebook. They take notes. They ask follow-up questions. They implement it that same day.

No excuses. No justifications. No defending why they did it wrong in the first place.

They understand something that defensive agents don’t: feedback isn’t personal. It’s profitable.

I had an agent in my Blueprint program who was losing deals between the consultation and the contract. She was booking appointments but not closing them. When I pointed this out, her immediate response was, “You’re right. What am I missing in my consultation process?”

Not defensive. Just curious.

We fixed three specific things in her buyer consultation. Her closing rate went from 40% to 78% in six weeks. That’s the difference between making $47,000 a year and making $110,000 a year. Same appointments. Better process. But it only worked because she could receive feedback without defending her old way.

Top producers aren’t sensitive. They’re students. They understand that their results are directly tied to their openness to correction.

If feedback offends you, you’re not coachable. You’re just collecting information and calling it growth. And your bank account is going to reflect that for as long as you stay defensive.

The question you need to ask yourself right now: When someone points out what’s not working in your business, do you defend or do you fix?

Your income depends on your answer.

The Notebook Graveyard (Why Information Without Implementation Keeps You Exactly Where You Are)

I need to talk about the graveyard most agents have in their office.

You know what I’m talking about. That stack of notebooks from every conference you’ve been to. The folder on your computer labeled “Training Materials” with 247 PDFs you’ve never opened. The course you bought six months ago that you’ve watched three videos from.

You’re collecting information like it’s going to magically transform into money. But information without implementation is just expensive hoarding.

Let me show you what this actually costs you.

Say you go to a training on database management. You learn an incredible system for staying in touch with past clients. The trainer shows you exactly how to set up a follow-up cadence that generates referrals like clockwork.

You take detailed notes. You feel motivated. You’re going to implement this as soon as you get home.

Then you get home. Life happens. The notebook goes on the shelf. The system never gets built. And six months later, you’re at another training learning a “better” system for the same thing.

You’ve now spent 12 hours in trainings, $500 on courses, and countless hours taking notes. But you haven’t implemented a single system. Your database is still untouched. Your referrals are still zero.

That’s not learning. That’s procrastination with a professional label on it.

Coachable agents do something radical. They implement immediately. Even if it’s imperfect. Even if they’re scared. Even if they don’t have all the answers yet.

I teach a simple rule in my coaching: One strategy at a time until it works. Not ten strategies half-attempted. One strategy fully implemented.

When I started focusing on my database using a proven follow-up system, I didn’t need complicated tools or perfect timing. I needed to pick up the phone and call people consistently. That’s it. That was the whole system.

Three months of consistent implementation generated $47,000 in commission from referrals. Not because I knew everything. Because I did one thing repeatedly until it worked.

Compare that to the agent who spends three months learning about database management, social media marketing, cold calling, and open house strategies, but never fully commits to any of them. They stay busy learning. They never get profitable from implementing.

Information is potential. Implementation is profit. You can have all the knowledge in the world, but if you’re not executing on it, you’re just an educated broke person.

I had a coaching client tell me, “I’ve been to 30 trainings in two years and I still don’t know what to do.” That’s because she was trying to do everything she learned instead of mastering one thing.

We picked one lead generation method. Just one. We built a system around it. We implemented it daily for 90 days. Her income tripled. Not because she learned something new. Because she finally stopped learning and started doing.

If you’ve been in this business for more than a year and you’re not consistently making money, the problem isn’t lack of information. You probably already know what you need to do. The problem is you’re not doing it.

Coachable agents understand this. They take what they learn and they test it in real time. They don’t wait for perfect conditions or perfect confidence. They implement imperfectly and adjust based on results.

Your notebook collection isn’t impressive if your bank account is empty. Stop collecting strategies and start executing one until it generates income.

The Accountability Gap (Why Your Internal Integrity Is More Valuable Than Any Coach)

I’m about to say something that might make you uncomfortable.

If you need someone to hold you accountable, you’re not coachable. You’re dependent.

Let me explain what I mean. Accountability isn’t about someone checking in on you to make sure you did your work. That’s babysitting. That’s what parents do for teenagers who won’t take out the trash unless reminded 17 times.

Real accountability is internal. It’s an integrity issue. It’s the gap between what you said you would do and what you actually did. And coachable people don’t need anyone to point out that gap. They see it themselves and they fix it.

When I tell agents this, they push back. “But I thought that’s what coaching is for. To hold me accountable.”

No. Coaching is for strategy, feedback, and guidance. Accountability is your job. You’re a business owner. You’re the CEO of your real estate empire. And CEOs don’t need someone to remind them to do their work.

Let me show you what internal accountability looks like in practice.

You tell yourself you’re going to call 10 people from your database every Monday. Monday comes. You call three people and get distracted by email. You don’t need me to call you on Tuesday and ask, “Did you make your 10 calls?” You already know you didn’t. The question is: what are you going to do about it?

An accountable agent doesn’t wait for their coach to point out the miss. They recognize it immediately, they identify why it happened, and they fix the system that allowed it to happen.

An unaccountable agent makes excuses. “I was busy.” “A client emergency came up.” “I’ll do extra next week.” And they keep repeating the same pattern until their coach calls them out on it.

The difference between these two approaches? About $80,000 annually.

I had to completely rewire my thinking around accountability before I could scale. I used to wait for my coach to tell me what I was doing wrong. Then I realized that every time I needed external accountability, I was giving away my power.

I started tracking my own behavior. I started calling myself out when I missed the mark. I started closing the gap between my intentions and my execution without waiting for someone to notice.

That internal shift changed everything. Because when you hold yourself accountable, you don’t waste time defending or explaining. You just fix it and move forward.

Accountability is the bridge between intention and execution. If you’re waiting for someone else to build that bridge for you, you’re going to stay stuck on the intention side forever.

Coachable agents take radical ownership of their results. They don’t blame the market or their brokerage or their schedule. They look at what they said they would do, compare it to what they actually did, and they close the gap.

That’s the level of internal integrity that builds million-dollar businesses. Not dependence on someone to remind you to do your job.

When Ego Speaks Louder Than Results (And Why Curiosity Is the Real Currency of Growth)

I can tell within five minutes of a conversation whether an agent is coachable.

It’s not about their experience level or how much money they’re making. It’s about how they respond when they don’t know something.

Defensive agents lead with ego. “I’ve been doing this for seven years. I think I know how to handle a buyer consultation.”

Coachable agents lead with curiosity. “I’ve been doing buyer consultations for seven years the same way. What am I missing that could make them more effective?”

That difference in mindset creates completely different outcomes.

Ego says: I already know this.

Curiosity says: What can I learn from this?

Ego says: That won’t work in my market.

Curiosity says: How would I adapt this to my market?

Ego says: I tried something like that before.

Curiosity says: What could I do differently this time?

Ego protects you from feeling inadequate. Curiosity pushes you toward getting better. One keeps you stuck. The other makes you money.

I see this play out constantly in coaching. I’ll teach a strategy and I can watch the agents split into two groups in real time. One group is already thinking about why it won’t work for them. The other group is taking notes and asking questions about implementation.

Six months later, guess which group has transformed their business?

The curious agents. Every single time.

Because curiosity is what drives you to ask better questions. Instead of defending what you’re already doing, you start examining why you’re getting the results you’re getting. You become a student of your own business instead of a victim of your circumstances.

I had an agent in my program who was struggling with lead conversion. She’d been cold calling for months with terrible results. When I suggested a different approach through her database, her immediate response was, “I don’t think my database is strong enough for that to work.”

That’s ego talking. Protecting her from having to try something new that might not work immediately.

I asked her a simple question: “Are you more interested in being right about your database being weak, or are you interested in testing whether a systematic approach could generate appointments?”

She went quiet. Then she said, “Can you show me how to set it up?”

That was the shift. From ego to curiosity. From defending her current approach to exploring a better one.

She implemented the database follow-up system. Within three weeks, she had four listing appointments. Not because her database was stronger than she thought. Because she stopped defending her assumptions and started testing a proven system.

Pride and ego kill growth. They keep you attached to old methods that don’t work just because admitting you’ve been doing it wrong feels uncomfortable.

Coachable agents are comfortable being uncomfortable. They’re willing to admit what they don’t know. They’re hungry for clarity instead of validation. They ask questions instead of making excuses.

If you’re spending more energy defending your current approach than you are examining whether it’s actually working, your ego is running your business. And ego never made anyone wealthy.

Curiosity is the currency of growth. The moment you start asking better questions instead of defending old answers, your business transforms.

The Comfort Zone Ceiling (Why Growth Feels Like Stretching and Staying Broke Feels Safe)

I need to be honest with you about something most coaches won’t say.

If you’re only willing to do what feels comfortable, you will never grow.

Growth doesn’t happen in your comfort zone. It happens in the space where you’re stretching, where you’re uncertain, where you’re doing things that feel awkward and vulnerable and scary.

And most agents aren’t willing to go there. They want strategies that feel easy. They want systems that don’t require discomfort. They want growth without the growing pains.

That’s not how this works.

Let me tell you why I make my agents cold call. Not because it’s the only way to generate leads. Not even because it’s the best way. I make them cold call because it’s uncomfortable. Because it forces them to face rejection. Because it pushes them out of the nest.

You cannot stay comfortable and become exceptional at the same time. You just can’t. Every successful agent I know got there by doing things that terrified them at first.

Making that first cold call. Having that tough conversation with a client. Setting a boundary they were afraid to set. Investing money they didn’t feel comfortable spending. Asking for the business when they felt unqualified.

All of it was uncomfortable. All of it was necessary.

I see agents all the time who want the results of top producers but aren’t willing to do what top producers do. They want to make six figures but they won’t prospect consistently because it feels awkward. They want a full pipeline but they won’t follow up with leads because rejection hurts. They want to scale but they won’t invest in systems because spending money feels risky.

They’re choosing comfort over growth. And comfort never made anyone wealthy.

Coachable agents embrace discomfort because they understand what’s on the other side of it. Mastery. Confidence. Results. Money.

When you push through the discomfort of cold calling 20 people, you build the confidence to have any conversation. When you face the fear of asking for business, you develop the skill to close deals. When you invest in systems before you feel financially ready, you create the infrastructure that generates consistent income.

The discomfort is the price of admission to the next level.

I had to learn this myself. When I first started focusing on my database, making those calls felt excruciating. I didn’t want to bother people. I was afraid they’d forgotten me. I was scared they’d say no.

But I did it anyway. I made myself uncomfortable on purpose because I knew that’s where growth lived.

Three months of uncomfortable phone calls generated more business than a year of comfortable social media posting. The discomfort paid for itself hundreds of times over.

If you’re stuck at the same income level you were at two years ago, ask yourself: What am I avoiding because it makes me uncomfortable?

That thing you’re avoiding? That’s exactly what you need to be doing.

Coachable agents know this. They don’t wait to feel ready. They don’t wait for confidence to show up first. They do the uncomfortable work anyway because they understand that confidence comes from action, not before it.

Your comfort zone has a ceiling. And you’ve probably already hit it. The only way to break through is to deliberately step into discomfort and stay there until it becomes your new normal.

Growth feels like stretching. It should feel hard. If everything you’re doing feels easy and natural, you’re not growing. You’re maintaining.

And you can’t maintain your way to the next level.

Why Training Can’t Save You (And What Actually Will)

Most agents don’t understand the difference between training and coaching.

They think they’re the same thing. They’ll sign up for another webinar or buy another course and wonder why their business isn’t changing.

Let me break this down for you because this distinction is critical.

Training teaches you what to do. It’s the information. It’s the scripts, the strategies, the step-by-step processes. Training says, “Here’s how to run a buyer consultation. Here’s how to prospect. Here’s how to use your CRM.”

That’s valuable. You need that information.

But training doesn’t make you money. Implementation makes you money. And implementation requires something completely different.

That’s where coaching comes in.

Coaching doesn’t teach you what to do. You already know what to do. You’ve been to enough trainings. You’ve watched enough YouTube videos. You’ve collected enough strategies.

Coaching teaches you how to actually do it. Consistently. Efficiently. Without the mental blocks that stop you from executing.

Coaching is the courage to use the scripts you learned.

Coaching is understanding why you’re not consistently following up with your database even though you know you should.

Coaching is removing the habits and beliefs that keep you from implementing what you’ve already been trained on.

Two completely different things.

I had an agent tell me, “I’ve been through every training my brokerage offers and I’m still not making money.” When I looked at her business, the problem wasn’t lack of knowledge. She knew exactly what she was supposed to be doing.

The problem was she wasn’t doing any of it. She had incredible systems designed. None of them were implemented.

That’s not a training problem. That’s a coaching problem.

In three months of coaching, we didn’t teach her anything new. We just worked through why she was avoiding the activities she already knew she needed to do. We removed the mental blocks. We built accountability systems. We created structure around implementation.

Her income doubled. Not because she learned new information. Because she finally started executing on what she already knew.

Training gives you the information. Coaching helps you remove the blocks that prevent you from using it.

That’s why everybody needs a coach. Even if you’re incredibly knowledgeable. Even if you’ve been in this business for years. You always have blind spots. You always have patterns you can’t see from inside your own experience.

Tom Brady had Bill Belichick. Michael Jordan had Phil Jackson. The best people in every field have coaches. Not because they’re weak. Because they’re serious about excellence.

A coach sees what you can’t see. A coach holds up a mirror to your blind spots. A coach calls you forward when you’re stuck in patterns that keep you small.

You don’t need more training. You need someone who can help you implement what you already know. You need someone who can help you see the blocks you can’t see yourself. You need someone who can walk with you through the uncomfortable growth instead of just handing you another PDF.

If you’ve been in real estate for more than a year and you’re still struggling, the problem isn’t lack of information. You’re drowning in information. The problem is you haven’t had the support to transform that information into consistent execution.

Training gives you potential. Coaching gives you profit.

And if you’re serious about building a business that funds your life instead of consuming it, you need both.

Your Next Move (Because Reading Without Action Is Just Entertainment)

If you’ve made it this far, you’re either coachable or you’re really good at collecting information without doing anything with it.

Let me be direct with you. Everything I just shared is useless if you don’t do something with it.

You can close this browser tab, feel momentarily inspired, and go back to doing exactly what you’ve been doing. Or you can make a decision right now to actually implement what you just learned.

I’m going to give you three ways to take action immediately.

Option 1: The 3-Day Intensive That Turns Your Database Into Money

If you’re tired of having contacts in your CRM that never turn into appointments, I’m running a LIVE challenge January 6-8, 2026 called Database to Databank.

We’re not just talking about database management. We’re doing it together. Live. In real time.

You’re bringing your CRM. We’re cleaning it, tagging it, building follow-up cadences that actually run, and booking appointments before the challenge ends.

This is for the agent who’s done trying to figure it out alone. Who’s ready to stop guessing who to call and start booking appointments on purpose.

In three days, you’ll walk away with a clean, organized database, simple follow-up systems that work while you sleep, 2-5 booked appointments on your calendar, and a CEO scorecard so you always know what to fix next.

The investment is $39. That’s less than you spent on coffee this week. But the agents who implement what they learn in this challenge typically generate $15,000-$40,000 in commission within 90 days.

Seats are limited because I’m coaching you live and I need to be able to support everyone in the room. If you want your database to actually fund your life instead of just sitting there, grab your spot now here.

Option 2: If You’re Established and Want Ongoing Support

Maybe you’ve been in this business for a while. You’re making decent money but you’ve hit a ceiling. You know there’s a next level but you can’t see what’s blocking you from getting there.

That’s where 1:1 coaching comes in. This isn’t a group program where you get general advice. This is me walking the path with you, helping you build systems customized to your business, your market, and your goals.

We work together to identify the blind spots, remove the blocks, and build the infrastructure that takes you from hustle-mode to CEO-mode.

If that sounds like what you need, book a free strategy call with my team. We’ll look at where you are, where you want to go, and map out exactly what it’s going to take to get there.

No pressure. No sales pitch. Just honest conversation about whether coaching is the right move for your business right now.

Option 3: The Blueprint for Agents Who Want to Build This Right From Day One

If you’re newer to real estate or you’re rebuilding after years of doing it wrong, you need the foundation first.

My 5-module class “How to Start & Structure Your RE Business” gives you exactly that. The blueprint. The scripts. The models. The checklists. Everything you need to build a real business instead of a chaotic side hustle.

This isn’t theory. This is the exact structure I used to build three million-dollar businesses. And it’s the same foundation I teach every agent in my Blueprint coaching program.

You can get access today and start building your business the right way from the beginning instead of spending years trying to fix what you built wrong.

Look, I’ve coached hundreds of agents at this point. The ones who transform their businesses fast aren’t the most talented or the most experienced. They’re the most coachable.

They take feedback without defending themselves. They implement immediately instead of perfectly. They hold themselves accountable. They lead with curiosity instead of ego. And they embrace discomfort because they know that’s where growth lives.

If that’s you, you’re going to win. It’s just a matter of when and how big.

But you have to make the decision to invest in yourself. Nobody’s going to do this for you. Your business won’t accidentally transform. You have to deliberately choose growth over comfort.

The difference between staying stuck and breaking through is one decision. You’re either going to keep doing what you’ve been doing, or you’re going to get in a room with people who can help you do it better.

The Database to Databank Challenge starts January 6th. Three days to turn your contacts into cash. Will I see you there?

Because 2026 can be the year everything changes. Or it can be another year of collecting strategies and wondering why your bank account looks the same.

Your breakthrough is waiting. But it requires you to show up, be coachable, and do the uncomfortable work that actually builds wealth.

What’s it going to be?