Let’s start by talking about the big thing: social media lead generation. As a team leader coaching agents, I always hear “one of the ways I’m going to find clients is social media.” So people do a lot of posting. Posting on social media is NOT lead generation. Let me repeat that. Posting on social media is not lead generation. It’s just posting

Have you ever walked away from a listing appointment wondering what went wrong? I’ve been there too. After coaching hundreds of real estate agents and building multiple 7-figure businesses, I’ve developed a powerful formula that transforms listing presentations from hit-or-miss opportunities into predictable wins.

Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.

Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?

When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.

Here’s what most agents get wrong: They treat their business like a buffet, sampling different strategies every week. One week it’s cold calling, the next it’s Instagram reels, then it’s door knocking. Sound familiar?

Think about it this way: Would you rather be pretty good at 10 different recipes, or be known as the absolute best chocolate chip cookie baker in town?
That’s the power of consistency – it leads to mastery.

Today, I want to get real about the sneaky profit killers that might be sabotaging your real estate business – and show you exactly how to fix them.

As we step into 2025, I want to challenge you to think differently about profit in your real estate business. Not just as numbers on a spreadsheet, but as a divine appointment with purpose.
Ask yourself: Are you running a business that aligns with your divine purpose, or are you just chasing the next commission check? Are we even profitable enough?