A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle
read the latest posts
I didn’t come up with the idea of touching your database. I want to be clear about that.
When I was with Keller Williams, they talked about touch points constantly. It was everyday business. Touch your database. Touch your sphere. Hit your touches.
So I knew about touch points.
But somewhere along the way, I started asking a different question.
Touching people is one thing. How do I actually connect with them?
Because I can tell you to touch a client 36 times a year, and you can lay out 36 touches by Friday. Thirty-six emails. Done. Box checked.
But 36 emails from somebody you don’t know is called spam.
Thirty-six touches from somebody who knows your kids’ names, remembers you were thinking about Alabama, and invited you to their birthday party? That’s called family.
Same number. Different depth.
That question, touch versus connection, is where my database was born.
My birthday is the 18th of September.
On the 19th, I was headed to Morocco.
It was a gift from my guy, and it was the best trip I’ve ever been on.
Morocco has been on my heart since I was a kid. Some dreams sit quietly in you for decades, waiting for the right season. This one finally got its season, and I got to live it.
We left on the 19th and didn’t get back until around the 26th or 27th. I didn’t work the whole time.
Business still went on.
I came home with two listings.
I’m always going to be honest with you, so I’ll say this plainly. Could I have worked while I was there? Yes. Should I have? Some of y’all are going to say yes. And if I’d been home, heads down, phone glued to my palm, I could’ve doubled those two listings.
But at what expense?
At what cost?
What good is building something if you can never slow down long enough to enjoy the thing you claim you’re building it for?
It was a Tuesday morning, and Marcus was sitting in his real estate office with his broker standing over his shoulder. The conversation had gone like this:
“Marcus, you did $2.8M in volume last year. Congratulations. But here’s my concern: You’re exhausted. Your staff is exhausted. And if you took two weeks off, your entire business would collapse. That’s not a business. That’s a job with commission.”
Marcus tried to argue. He said, “But I’m making good money.” His broker looked at him and said, “Money isn’t success if it’s consuming you.”
That phrase stuck with Marcus all day. He went home that night and added it up. He’d worked approximately 80 hours a week for 50 weeks. That was 4,000 hours to make $180,000 in net income. He was making $45 per hour. A project manager at a Fortune 500 company makes more than that with half the stress.
Three years into her real estate career, Keisha was sitting in her car outside a Starbucks at 2 AM, scrolling through her phone like her life depended on it. She was looking for a client’s number. Someone who’d texted her four months ago about an investment property. She knew that person was serious. She could feel it. But Keisha had no system to track where that conversation was. No record of what they’d said. No way to know if she’d followed up or not.
Her phone was chaos. Some leads in her Notes app. Some in text chains with other agents. Some in old email threads she’d archived and forgotten about. Some literally written on sticky notes she’d left on her car dashboard and sun-faded into illegibility.
Keisha was making money—good money, actually—but she was losing more than she was closing.
She found the number eventually. Called the next morning to reconnect. They’d already signed with another agent the week before. That was a $85,000 commission. Gone.
You have had this conversation a hundred times.
A buyer sits across from you and says they’re not sure it’s the right time. And you pull out the math they’ve never actually seen written down. You show them what $2,200 a month in rent looks like over 10 years. You show them $264,000 leaving their account with nothing to show for it. No equity, no asset, no line on a balance sheet with their name on it.
Then you say the sentence that closes them. You’re paying a mortgage either way — the only question is whose.
They sign. You’re right. You’re always right about this.
Pull up the content outline for the real estate licensing exam in your state. Any state. I’ll wait.
Depending on where you sat for it, you answered somewhere between 75 and 150 questions that day. And they were sorted into buckets that look roughly like this: property ownership. Land use controls and regulations. Valuation and market analysis. Financing. Law of agency. Mandated disclosures. Contracts. Transfer of title. Practice of real estate. Real estate calculations. Then a state-specific section on your commission’s rules.
Now read that list again and find me the business section.
It isn’t there. Not one question about a profit and loss statement. Not one about a pipeline. Nothing about a client relationship management system, a follow-up sequence, a standard operating procedure, an activity plan, or what to do in month seven when the phone stops ringing.
That’s not an oversight. That exam was never designed to make you profitable
The state tested you on littoral rights.
Metes and bounds. The statute of frauds. The rectangular survey system, which you will use exactly never.
You sat in that testing center with your ID and your locker key and you passed a test about property law. And when the score printed, the state handed you a piece of paper that says you may now practice real estate. Not one question on that exam asked you where you would keep a phone number. Not one asked how you would remember, 14 months from now, that the woman who congratulated you at the barbershop mentioned her lease was up in the spring.
You got licensed to practice. Nobody licensed you to run a practice.
And there’s a second thing nobody tells you about this exact moment. Right now, in your first few weeks, you are sitting in the single warmest lead generation event of your entire career, and it’s already ticking down. Everybody you know just found out you sell houses. Your announcement post. The group chats. The aunties.
The old coworkers who commented “girl, YESSS.” That’s hundreds of people who just voluntarily raised their hand and told you they know you’re in the business.
That window is open for about 30 days.
Then it closes. Not because they stop liking you, but because people’s attention moves and the news gets old. Most new agents let that whole window blow past them, because they had nowhere to put the responses. No system. No tags. No follow-up. Just a lot of heart emojis on a post and a phone full of numbers with no last names.
Your first month decides which agent you become. Not your first closing. This month, while it’s quiet and nothing’s urgent, is when you either build the back end or skip it and pay for that skip for the next three years.
What it actually costs to start in real estate — and why the cheap entry is exactly what makes it so hard.
Try opening a restaurant for $5,000.
A daycare. A trucking company. A salon with three chairs and a wash bowl. Try telling a franchise consultant you’ve got five grand and a dream. You’d get walked to the door.
Now go get an accounting degree. Four years, tuition, textbooks, an unpaid internship, then a starting salary that has a ceiling somebody else drew for you. Go be a nurse. Go be a barber, even — you’ll sit through 1,200 hours of state-mandated schooling before anyone lets you near a head.
Real estate is one of the only industries on this earth where you can go all-in for two to five thousand dollars, front to back, and walk into your first year with an honest shot at six figures.
That’s not hype. That’s arithmetic.
And here’s the part nobody says out loud: the low cost of entry is exactly why this business breaks so many people.
Here's where you can find me online!
let's stay connected