A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle
The CEO Blog
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As real estate agents, we often make a critical mistake on social media—we treat it like a billboard instead of what it truly is: a networking event.
I’ve coached over 200 agents at one of the world’s top brokerages, and I can tell you that likes don’t equal relationships. But engagements lead to conversations, and conversations lead to clients.
Let me walk you through three powerful, practical ways to transform those surface-level social media interactions into leads that actually grow your business.
Video not loading? Click here to watch it on YouTube! Have you ever felt like you’re constantly starting over in your real estate business? One week you’re making calls, the next you’re trying social media, then you’re back to open houses – with nothing really sticking? I’ve been there too. After coaching hundreds of real estate agents […]
Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.
Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?
When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.
Here’s what most agents get wrong: They treat their business like a buffet, sampling different strategies every week. One week it’s cold calling, the next it’s Instagram reels, then it’s door knocking. Sound familiar?
Think about it this way: Would you rather be pretty good at 10 different recipes, or be known as the absolute best chocolate chip cookie baker in town?
That’s the power of consistency – it leads to mastery.
That revelation led me to completely restructure my business. I started seeing profit not as what’s left over after everything else, but as a non-negotiable priority. Here’s what transformed:
Here’s a principle that transformed my business: Out of every 100 people you talk to, five will be interested in real estate right now. This isn’t just theory – it’s a divine principle I’ve seen play out countless times in my coaching practice. When you talk to 200 people, you’ll find 10 potential clients. The math is simple, but the execution requires faith and discipline.
Video not loading? Click here to watch it on YouTube! Why Most Real Estate Agents Stay Stuck at $70K (And How to Break Free) Listen up, friend. I’ve been coaching new agents on my team lately, and I keep seeing the same patterns emerge. While everyone’s focused on cold calling and social media, there are some fundamental […]
Through my experience coaching over 200 agents, I’ve noticed something powerful: The agents who consistently convert at the highest rates aren’t necessarily the smoothest talkers or the best “salespeople” – they’re the ones who’ve mastered the art of being true consultants.
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