If you’re trying to build a real estate business while working a full-time job, feeling like you’re drowning in a sea of “you need to hustle 24/7” advice, I need you to pause.

Take a deep breath.

And realize that everything you’ve been told about dual career real estate is wrong.

I’ve coached hundreds of agents through this exact season. I’ve lived through it myself. And I can tell you with certainty: there’s a better way than burning yourself out trying to prove you can do it all.

What if I told you that some of my most successful clients work full-time jobs? That you don’t need to quit your day job to build a six-figure real estate business? That the secret isn’t working more hours — it’s working the right way?

Let me walk you through what no coach will tell you about dual career real estate, and show you exactly how to build a business that funds your life instead of consuming it.

Here’s the hard truth we need to face about our current market reality.

This isn’t 2021 anymore. Those days of 30-day conversions and instant gratification are over. We’re in a completely different game now, and if you’re still using the same playbook, you’re going to stay frustrated.

Interest rates are higher, which means buyers are more cautious. Sellers are handcuffed to those sweet 2-3% mortgage rates they got during COVID, so they’re not exactly jumping to move into a 6-8% environment.

The truth I’ve discovered after coaching over 300 real estate agents: sometimes it’s not your schedule or your systems that need fixing. Sometimes, it’s what’s going on inside.
Strategy without healing will still keep you in survival mode.

If you’re watching the market slowdown and feeling your anxiety rise with each passing day without a new client, I need you to pause.
Take a breath.

And completely shift how you’re thinking about your real estate business.
I’ve seen too many agents paralyzed by market conditions, waiting for things to “get better” before they take action.

The truth is, relying on news media for your business strategy is like asking a vegetarian for the best steakhouse in town. They’re just not equipped to give you the information you actually need.

As real estate agents, we often make a critical mistake on social media—we treat it like a billboard instead of what it truly is: a networking event.

I’ve coached over 200 agents at one of the world’s top brokerages, and I can tell you that likes don’t equal relationships. But engagements lead to conversations, and conversations lead to clients.

Let me walk you through three powerful, practical ways to transform those surface-level social media interactions into leads that actually grow your business.