A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle
The CEO Blog
Video not loading? Click here to watch it on YouTube! The real estate market of 2025 bears little resemblance to the frenzied days of 2020. What used to work like magic now falls flat. While many agents are grinding harder than ever with diminishing returns, a select group of top producers are actually working less while making […]
Let me break down the fundamental difference between being a business owner versus being a hustler.
When most of us jump into real estate, we show up with that classic mentality: “I’m a hustler. I could sell water to a well!”
I started exactly the same way.
But I learned something critical: hustlers burn out.
Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.
Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?
When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.
