The CEO Blog

If you’re watching the market slowdown and feeling your anxiety rise with each passing day without a new client, I need you to pause.
Take a breath.

And completely shift how you’re thinking about your real estate business.
I’ve seen too many agents paralyzed by market conditions, waiting for things to “get better” before they take action.

Let’s start by talking about the big thing: social media lead generation. As a team leader coaching agents, I always hear “one of the ways I’m going to find clients is social media.” So people do a lot of posting. Posting on social media is NOT lead generation. Let me repeat that. Posting on social media is not lead generation. It’s just posting

Let me be real with you about something that transformed how I think about building wealth in real estate. The strategies that helped you hit your first six figures? They won’t get you to seven. Here’s the blueprint that actually works.

Let me be direct: Relying solely on prospecting is like fishing with a single rod. Marketing? That’s setting up multiple nets that catch fish even while you sleep.

As someone who’s coached over 200 real estate agents and built multiple 7-figure businesses, I’ve discovered that success isn’t about working harder – it’s about working smarter with the right mix of prospecting and marketing.