The CEO Blog

Let me break down the real numbers that most agents never calculate when they choose the “busy work” route over revenue-generating activities.

You spend three hours daily on social media content versus three hours of database calls. Those Instagram stories feel productive until you do the math. If you’re spending 15 hours weekly creating content that generates zero appointments, that’s 780 hours annually of execution time. If you could generate just one additional appointment per week during that time – say a $400,000 listing at 3% commission – you’re looking at $312,000 in lost revenue.

You spent 780 hours to get 47 likes, but it actually cost you a six-figure income.

I had a coaching client who spent six months “perfecting” her lead generation system. She researched CRMs, designed email templates, created nurture sequences, and built elaborate spreadsheets to track everything. During those same six months, she made 23 phone calls to actual prospects. She calculated that her perfect system was ready to handle 500 leads per month, but she was generating 2.3 leads monthly.

If you’re watching the market slowdown and feeling your anxiety rise with each passing day without a new client, I need you to pause.
Take a breath.

And completely shift how you’re thinking about your real estate business.
I’ve seen too many agents paralyzed by market conditions, waiting for things to “get better” before they take action.

Let’s start by talking about the big thing: social media lead generation. As a team leader coaching agents, I always hear “one of the ways I’m going to find clients is social media.” So people do a lot of posting. Posting on social media is NOT lead generation. Let me repeat that. Posting on social media is not lead generation. It’s just posting

Let me be real with you about something that transformed how I think about building wealth in real estate. The strategies that helped you hit your first six figures? They won’t get you to seven. Here’s the blueprint that actually works.