A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle
The CEO Blog
Let me break down what lead companies don’t want you to know about their business model.
When you pay $1,000 a month for leads, you’re not the only one writing that check. That “exclusive” lead you just paid for? Thirty other agents in your market paid for the same name and phone number. By the time you call them, they’ve already been contacted by dozens of other realtors.
Let me give you the definition that saved my business: Lead generation is systematic information gathering about people with real estate intent and timing, then moving that information through stages until it becomes appointments and contracts.
I need you to read that again. Information gathering. Not soul collecting. Not convincing. Not persuading.
Most agents walk around thinking lead generation means talking people into buying houses. That’s why you’re exhausted. That’s why it feels like pulling teeth. That’s why you’re frustrated when people “ghost” you after one conversation.
Time is your only non-renewable resource in real estate. Every hour you spend on low-return activities is an hour you can’t spend on high-return activities that actually generate income.
If you spend three hours daily creating social media content instead of making database calls, you’re looking at 1,095 hours annually of execution time that generates zero appointments. Meanwhile, those same three hours spent on strategic conversations could generate 52 additional appointments per year at just one appointment per week.
Let’s say those appointments convert at a modest 25% rate – that’s 13 additional transactions annually. At an average commission of $8,000 per transaction, you just cost yourself $104,000 by choosing content creation over conversations.
