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You’re staring at your phone at 11:47 PM. Waiting for that one lead to reply.

You just got home from your 9-to-5. Dinner dishes are still in the sink. Your real estate license is somewhere in a drawer, and you’re wondering if you’ll ever actually make this work.

If you’re nodding your head right now, I need you to know something: you’re not alone, and you’re definitely not broken. You’re just caught in what I call the “dual career trap” — wanting to build a real estate empire while still depending on that steady paycheck.

But what if I told you there’s a way to master lead generation with just 90 minutes a day? A strategy that doesn’t require you to quit your job tomorrow or sacrifice your sanity in the process?

Let me share how I’ve helped dozens of dual career agents escape this trap — and how you can too.

Here’s Why Your Real Estate Dreams Keep Getting Crushed by Reality

Here’s some real talk that might sting a little.

Most part-time agents don’t fail because they lack talent. They don’t fail because the market is bad. They don’t fail because they don’t have enough time.

They fail because they’re trying to do everything at once.

I had a coaching client — let’s call her Sarah — who was working full-time as a teacher and trying to build her real estate business on the side. She was posting on social media every day, cold calling during her lunch break, hosting open houses on weekends, AND trying to get referrals from other agents.

Guess what happened? She was exhausted, overwhelmed, and after six months, she had exactly zero closings to show for it.

The problem wasn’t Sarah’s work ethic. The problem was her strategy.

When you only have a few hours a day to build your business, you can’t afford to spread yourself thin. You need laser focus. You need systems. And you need to work smarter, not harder.

Can We Talk About This Whole “I Don’t Have Enough Time” Excuse?

Let me tell you something that might surprise you: I’ve coached agents who built six-figure businesses working only 90 minutes a day.

Not 90 minutes of “I’ll get to it when I have time” — but 90 minutes of focused, intentional, strategic action.

Here’s why this works: consistency beats intensity every single time.

Think about it this way. Would you rather work 12 hours one day and then do nothing for a week? Or would you rather work 90 minutes every single day for a month?

Your brain already knows the answer. But your emotions are telling you that 90 minutes “isn’t enough.”

I’m here to tell you it absolutely is enough — if you know how to use it.

The Only Three Things That Matter When You’re Building Part-Time

After coaching hundreds of dual career agents, I’ve discovered that the ones who succeed follow a simple three-pillar approach. Let me break it down for you.

Stop Trying to Be Everywhere and Master One Thing Instead

This is where most people mess up. They think they need to be everywhere, doing everything.

Wrong.

You need to pick one lead source and become absolutely brilliant at it. Not good. Not decent. Brilliant.

Here are the lead sources that work best for dual career agents:

Referral Business: Build relationships with agents in other markets. This works because you can do it during normal business hours, and these agents need someone local to refer to.

Online Seminars: Host virtual seminars after work. Your audience will be buyers with jobs (just like you), and they’re available in the evenings.

Open Houses: Weekend strategy that puts you in front of motivated buyers when you’re actually available.

Pick one. Just one. Master it for 90 days before you even think about adding anything else.

Sarah? After we had our come-to-Jesus conversation, she picked referral business. She spent 30 minutes every lunch break reaching out to one new agent in a different state. After three months, she had a pipeline of four referrals that turned into two closings.

Your Secret Weapon: The 90-Minute Time Block

This is where the magic happens. You’re going to block 90 minutes every single day and break it down like this:

30 Minutes: Lead Follow-Up

– Text existing leads

– Respond to inquiries

– Nurture your warm connections

30 Minutes: New Outreach

– Connect with potential new clients

– Reach out to referral partners

– Create content (if that’s your chosen lead source)

30 Minutes: Visibility & Marketing

– Post on social media

– Send emails to your database

– Network and build relationships

Here’s the key: this isn’t 90 minutes of “whenever you can squeeze it in.” This is 90 minutes of scheduled, protected, non-negotiable time.

One of my clients does her power hour from 5:30-7:00 AM before work. Another does it during lunch and after dinner (45 minutes each). Find what works for your schedule and guard that time like your future depends on it.

Because it does.

Let Technology Do the Heavy Lifting (While You’re Clocked In)

Listen, if you’re trying to manually handle every lead that comes into your business while working a full-time job, you’re setting yourself up for failure.

Automation isn’t cheating. It’s smart business.

Here’s what you need to automate immediately:

Email Drip Campaigns: Set up sequences that nurture leads for months without you touching them. I have email sequences that run for two years straight.

CRM Follow-Up: Your system should remind you when to call someone, text someone, or send a card.

Appointment Scheduling: Use Calendly or similar tools so people can book time with you without the back-and-forth.

Social Media Content: Batch create and schedule posts so you’re not scrambling every day.

Your business should work even when you’re clocked into your 9-to-5. That’s the beauty of automation.

The Mental Battle You’re Fighting (And How to Win It)

Before we go any further, I need to address something that’s probably running through your head right now: “But Cheesette, 90 minutes doesn’t feel like enough. Everyone else is working full-time in real estate. How can I compete?”

This is where we need to talk about faith and the principle of seed time and harvest.

Genesis 8:22 tells us: “As long as the earth remains, seedtime and harvest, cold and heat, summer and winter, day and night will not cease.”

Your 90-minute power hour? That’s your seed.

The time it takes to grow? That’s not up to you. That’s God’s timing.

Your harvest? That’s guaranteed if you’re faithful with your seed and you give it time.

Stop measuring yourself against agents who don’t have a full-time job. You’re not behind. You’re not doing less. You’re being strategic with the season you’re in.

Let Me Tell You About Three Agents Who Cracked the Code

Let me tell you about three of my coaching clients who nailed this approach:

Maria worked as a nurse and focused exclusively on open houses. Every Saturday for three months, she hosted one open house. By month four, she had four buyers under contract and two listings. She made $47,000 in commissions while still working full-time.

James chose referral business as his one focus. He spent his lunch breaks connecting with agents in other states. After six months, he had a steady stream of referrals coming in and quit his corporate job.

Lisa mastered online seminars. She hosted one virtual homebuyer seminar every month after work. Her first seminar got three attendees. Her sixth seminar had 47 people register, and she closed four buyers from that one event.

None of these agents tried to do everything. They picked their lane and dominated it.

Your Next 30 Days Should Look Like This If You Want A Breakthrough

Here’s your step-by-step plan for the next 30 days:

Week 1: Foundation

– Choose your ONE lead source

– Set up your automation tools (CRM, email sequences, scheduling)

– Block your 90-minute power hour in your calendar

Week 2: Implementation

– Start your daily power hour routine

– Create your lead follow-up system

– Begin your chosen lead generation activity

Week 3: Optimization

– Track what’s working and what isn’t

– Adjust your approach based on results

– Double down on activities that generate responses

Week 4: Expansion

– Refine your systems

– Add more automation where possible

– Plan your strategy for month two

Why This Is About More Than Just Making Money

I want to end with something that’s close to my heart. Building a real estate business while working a full-time job isn’t just about making money. It’s about stewardship.

God has given you talents, abilities, and dreams for a reason. Your 9-to-5 might be providing for your family right now, but that doesn’t mean you should ignore the other gifts He’s placed in your life.

Your real estate business isn’t a side hustle. It’s a calling that you’re nurturing while being faithful in your current season.

Be consistent with your seed. Trust God with the timing. And prepare for the harvest.

Time to Stop Talking and Start Walking

If you’re tired of feeling stuck between your day job and your real estate dreams, I want to help you build a bridge to freedom — the smart way.

Look, I know what it’s like to stare at that resignation letter you’ve written fifteen times but never sent. I know the fear of leaving that steady paycheck. And I know the frustration of wanting more but not knowing how to get there safely.

That’s exactly why I’m hosting an exclusive masterclass: “From 9-5 to Sold: 5 Things You MUST Do to Quit Your Job and Go Full-Time in Real Estate“ on June 10th.

This isn’t going to be your typical “rah-rah motivation” session where I tell you to “just believe in yourself.” This is a strategic blueprint I’ve used with my highest-earning clients who successfully transitioned from corporate careers to six-figure real estate businesses.

In this deep-dive strategy intensive, you’ll discover:

– The 5 non-negotiables you must have in place BEFORE you quit your day job (miss even one of these and you’re setting yourself up for failure)

– How to build a financial bridge that protects you during the transition (this alone could save you months of stress)

– The lead generation systems that work specifically for new full-time agents (hint: it’s not what most coaches teach)

– My exact timeline for when and how to make the leap safely (because timing is everything)

– The CEO mindset shifts that separate successful agents from those who crash and burn

I’m pulling back the curtain on the exact systems, timelines, and safety nets that make the difference between a successful transition and a financial disaster.

Here’s what one of my clients said after making the transition using this exact framework: “Cheesette didn’t just teach me how to quit my job — she taught me how to build a business that replaced my corporate income within eight months. I wish I had found her sooner.”

Early bird pricing is just $147 — because I believe every ambitious agent deserves the roadmap to freedom, not just the ones who can afford expensive coaching programs.

Register for “From 9-5 to Sold” masterclass here NOW.

Listen, you’re not behind.

You’re not too late.

You’re just ready to take control of your future, and that takes courage, strategy, and the right guidance.

Your real estate empire is waiting. The question isn’t whether you’re capable — it’s whether you’re ready to do it the smart way.

I’m here to show you how. See you on June 10th.