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Friend, let me share something that’s been weighing heavy on my heart. Every week I get on coaching calls with agents who are frustrated, asking “Why am I not getting leads?” They’re working harder than ever, but their phones aren’t ringing.

Let me share some numbers that broke my heart this morning. In this post-NAR settlement environment, most agents are only having two real estate conversations a day. Two. Yet they’re spending 8 hours in the office “working.” Something’s not adding up, and God has shown me exactly what it is.

Here’s what’s really shocking: Studies show you need to increase your conversations by 30% in today’s market just to maintain your current production. That means if you were having 20 conversations a day before, you now need 26-30 conversations daily to see the same results.

As someone who’s coached over 200 real estate agents and built a thriving business through multiple market shifts, I’ve discovered the missing piece. It’s not about working harder or throwing more money at lead generation – in fact, that’s often the problem.

Ready to learn why your lead generation isn’t working and, more importantly, how to fix it? Let’s dive deep into what really matters.

Real Estate Is a Contact Sport (And Most Agents Are Playing It Wrong)

Let me be direct: Real estate is a contact sport, but most agents are sitting on the bench. Think about a basketball player who shows up to practice, puts on their uniform, studies the playbook – but never actually gets on the court. That’s exactly what’s happening in real estate offices across the country.

Here’s a truth that transformed my business: Out of every 100 people you talk to, five will be interested in real estate right now. This isn’t just theory – it’s a divine principle I’ve seen play out countless times. Talk to 200 people? You’ll find 10 potential clients. The math is simple, but the execution requires faith and discipline.

The Hidden Gold Mine in Your Pocket (That You’re Ignoring)

Want to hear something that might convict you? The average agent has 982 contacts in their phone – people who already know, like, and trust them. Yet they’re spending $1,000 a month trying to buy leads from strangers.

Let that sink in for a moment.

Using our 5% principle, that means you likely have 49 people in your phone RIGHT NOW who might be interested in buying, selling, or investing in real estate. But instead of nurturing these relationships, we’re chasing strangers online.

## The Secret Behind Every Real Estate Transaction

Let me break down the real mathematics of success in this business. When I train my coaching clients, I teach them this formula:

100 conversations = 5 interested prospects

200 conversations = 10 potential clients

400 conversations = 20 opportunities

But here’s what most agents miss: These aren’t just cold conversations. I’m looking for divine appointments – people whose lives are naturally moving them toward a real estate decision:

– Empty nesters realizing their 5-bedroom home is too big

– Young professionals getting promotions and needing to upsize

– Parents sending kids to college and considering downsizing

– Families wanting to be closer to aging parents

– Investors looking to build wealth through real estate

The Art of Meaningful Conversations That Convert

Here’s where most agents get it wrong – they think selling real estate is about pushing people into transactions. But after 8 years in this business and over $100 million in sales, I’ve learned it’s about uncovering motivation that already exists.

Let me show you how this works practically:

When someone mentions their child is going to college, most agents say “congratulations” and move on. But a trained professional asks, “Have you thought about whether you’ll need all this space once they’re gone?”

This isn’t selling – it’s serving. It’s being attuned to the natural transitions in people’s lives where real estate decisions make sense.

From Activity to Mastery: The 90-Day Challenge

In my Blueprint Program, we focus on two critical numbers:

– 26-30 daily conversations (minimum in today’s market)

– 90 days of consistent action

Why 90 days? Because that’s how long it takes to build momentum and see real results. We practice scripts every Tuesday and make calls together every Thursday. But here’s what makes this approach different – we’re not just making calls, we’re mastering the art of conversation.

Last month, one of my coaching clients doubled her production simply by implementing this system. She went from 2 conversations a day to 25, and guess what? Her listings tripled.

Your Divine Assignment Starts Today

Let me give you three action steps you can take right now:

1. Audit Your Current Activity

Count your actual real estate conversations from yesterday. Be honest – how many did you have?

2. Set Your New Standards

Take that number and add 30%. That’s your new daily minimum in this market.

3. Start With What You Have

Open your phone contacts right now. Identify 10 people you haven’t talked to in 90 days. These are your first conversations for tomorrow.

The Bottom Line (And The Numbers Don’t Lie)

Here’s the truth that changed everything for me: If you’re not making contacts, you won’t have contracts.

In this shifting market, I’m still closing deals consistently. Yesterday, I took a new listing. Today, I’m closing another property. This isn’t because I’m special – it’s because I’m faithful to the fundamentals of having meaningful conversations every single day.

Remember these numbers:

– 30% increase in conversations needed

– 5 interested prospects per 100 conversations

– 982 average contacts in your phone

– 90 days to see transformation

God didn’t give you a real estate license to sit behind a desk. He called you to serve people through one of the biggest decisions of their lives. Let’s get out there and make it happen!