Here’s what I want you to understand: some of the best deals I’ve ever had – and easiest for that matter – came from agents who referred me business. I liked referral business as a new agent because most of the time those people came to me ready to go. When they came to me ready to buy, ready to sell, because they had something going on with another agent, those became my easiest to close transactions.

I decided to create a system around that. If you know anything about me, the CEO of Real Estate, it’s all about systems.

Video not loading? Click here to watch it on YouTube! The real estate market of 2025 bears little resemblance to the frenzied days of 2020. What used to work like magic now falls flat. While many agents are grinding harder than ever with diminishing returns, a select group of top producers are actually working less while making […]

When the market slows down, most agents panic. They hustle harder. Work more hours. Stress more about where their next commission check is coming from.
But what if I told you a slow market is actually a gift?
A gift of time. A gift of space. A gift from God to finally build the business you’ve been dreaming of—one that funds your life instead of running it.
Let me show you how to use this market to transform from salesperson to CEO and escape the transactional real estate trap for good.

Let me break down the fundamental difference between being a business owner versus being a hustler.

When most of us jump into real estate, we show up with that classic mentality: “I’m a hustler. I could sell water to a well!”

I started exactly the same way.

But I learned something critical: hustlers burn out.

Have you ever walked away from a listing appointment wondering what went wrong? I’ve been there too. After coaching hundreds of real estate agents and building multiple 7-figure businesses, I’ve developed a powerful formula that transforms listing presentations from hit-or-miss opportunities into predictable wins.

Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.

Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?

When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.