Let me break down the fundamental difference between being a business owner versus being a hustler.

When most of us jump into real estate, we show up with that classic mentality: “I’m a hustler. I could sell water to a well!”

I started exactly the same way.

But I learned something critical: hustlers burn out.

Have you ever walked away from a listing appointment wondering what went wrong? I’ve been there too. After coaching hundreds of real estate agents and building multiple 7-figure businesses, I’ve developed a powerful formula that transforms listing presentations from hit-or-miss opportunities into predictable wins.

Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.

Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?

When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.

As we step into 2025, I want to challenge you to think differently about profit in your real estate business. Not just as numbers on a spreadsheet, but as a divine appointment with purpose.
Ask yourself: Are you running a business that aligns with your divine purpose, or are you just chasing the next commission check? Are we even profitable enough?

That revelation led me to completely restructure my business. I started seeing profit not as what’s left over after everything else, but as a non-negotiable priority. Here’s what transformed:

Video not loading? Click here to watch it on YouTube! Why Most Real Estate Agents Stay Stuck at $70K (And How to Break Free) Listen up, friend. I’ve been coaching new agents on my team lately, and I keep seeing the same patterns emerge. While everyone’s focused on cold calling and social media, there are some fundamental […]