A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle
The CEO Blog
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When the market slows down, most agents panic. They hustle harder. Work more hours. Stress more about where their next commission check is coming from.
But what if I told you a slow market is actually a gift?
A gift of time. A gift of space. A gift from God to finally build the business you’ve been dreaming of—one that funds your life instead of running it.
Let me show you how to use this market to transform from salesperson to CEO and escape the transactional real estate trap for good.
If you’re watching the market slowdown and feeling your anxiety rise with each passing day without a new client, I need you to pause.
Take a breath.
And completely shift how you’re thinking about your real estate business.
I’ve seen too many agents paralyzed by market conditions, waiting for things to “get better” before they take action.
Let me break down the fundamental difference between being a business owner versus being a hustler.
When most of us jump into real estate, we show up with that classic mentality: “I’m a hustler. I could sell water to a well!”
I started exactly the same way.
But I learned something critical: hustlers burn out.
Have you ever walked away from a listing appointment wondering what went wrong? I’ve been there too. After coaching hundreds of real estate agents and building multiple 7-figure businesses, I’ve developed a powerful formula that transforms listing presentations from hit-or-miss opportunities into predictable wins.
Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.
Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?
When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.
Today, I want to get real about the sneaky profit killers that might be sabotaging your real estate business – and show you exactly how to fix them.
As we step into 2025, I want to challenge you to think differently about profit in your real estate business. Not just as numbers on a spreadsheet, but as a divine appointment with purpose.
Ask yourself: Are you running a business that aligns with your divine purpose, or are you just chasing the next commission check? Are we even profitable enough?
That revelation led me to completely restructure my business. I started seeing profit not as what’s left over after everything else, but as a non-negotiable priority. Here’s what transformed:
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