As we step into 2025, I want to challenge you to think differently about profit in your real estate business. Not just as numbers on a spreadsheet, but as a divine appointment with purpose.
Ask yourself: Are you running a business that aligns with your divine purpose, or are you just chasing the next commission check? Are we even profitable enough?

That revelation led me to completely restructure my business. I started seeing profit not as what’s left over after everything else, but as a non-negotiable priority. Here’s what transformed:

Video not loading? Click here to watch it on YouTube! Friend, let me share something that’s been heavy on my heart lately. While coaching my team through the holiday season, I keep seeing the same pattern: agents feeling guilty about taking time off between Thanksgiving and New Year’s. That old saying keeps floating around – “Realtors don’t […]

Through my experience coaching over 200 agents, I’ve noticed something powerful: The agents who consistently convert at the highest rates aren’t necessarily the smoothest talkers or the best “salespeople” – they’re the ones who’ve mastered the art of being true consultants.

Let me be direct: Relying solely on prospecting is like fishing with a single rod. Marketing? That’s setting up multiple nets that catch fish even while you sleep.

As someone who’s coached over 200 real estate agents and built multiple 7-figure businesses, I’ve discovered that success isn’t about working harder – it’s about working smarter with the right mix of prospecting and marketing.

Let me be direct: There’s no such thing as a slow market. There are only seasons of preparation and seasons of harvest. And right now, God is giving you a divine opportunity to prepare for what’s coming.