Have you ever walked away from a listing appointment wondering what went wrong? I’ve been there too. After coaching hundreds of real estate agents and building multiple 7-figure businesses, I’ve developed a powerful formula that transforms listing presentations from hit-or-miss opportunities into predictable wins.

Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.

Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?

When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.

Today, I want to get real about the sneaky profit killers that might be sabotaging your real estate business – and show you exactly how to fix them.

That revelation led me to completely restructure my business. I started seeing profit not as what’s left over after everything else, but as a non-negotiable priority. Here’s what transformed:

Here’s a principle that transformed my business: Out of every 100 people you talk to, five will be interested in real estate right now. This isn’t just theory – it’s a divine principle I’ve seen play out countless times in my coaching practice. When you talk to 200 people, you’ll find 10 potential clients. The math is simple, but the execution requires faith and discipline.

Video not loading? Click here to watch it on YouTube! Friend, let me share something that’s been heavy on my heart lately. While coaching my team through the holiday season, I keep seeing the same pattern: agents feeling guilty about taking time off between Thanksgiving and New Year’s. That old saying keeps floating around – “Realtors don’t […]