A blog for ambitious Real Estate Agents who want to learn the business mindset, systems, and growth strategies to increate their revenue without compromising their lifestyle
The CEO Blog
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The reality check you need to hear? Frustrated that leads are taking longer to convert? Feeling like business is scarce and the market’s to blame? The market conditions change. They fluctuate. This is part of being in business, part of the entrepreneur’s journey.
But what we’re seeing now is a revelation that agents never took the time to actually build a business. When the market was hot, everybody was closing deals not because they were skilled at business, but because it was just easy to convert leads. Now that things have slowed down, it’s exposing gaps in our businesses.
Do you ever feel like you’re just blending in as a realtor? Like you’re posting those templated just listed/just sold graphics, doing what every other realtor on Instagram and Facebook are doing, and wondering why it’s not working?
I’ll tell you the truth. It’s probably because you’re not building you. Your clients are not able to find you because you’re not being you. You’re not being your authentic self online.
But today we’re going to change that. We’re going to talk about how to show up as you and fix your personal branding problem so you can stop chasing clients and start attracting the clients that are authentically drawn to who you are.
Here’s what I want you to understand: some of the best deals I’ve ever had – and easiest for that matter – came from agents who referred me business. I liked referral business as a new agent because most of the time those people came to me ready to go. When they came to me ready to buy, ready to sell, because they had something going on with another agent, those became my easiest to close transactions.
I decided to create a system around that. If you know anything about me, the CEO of Real Estate, it’s all about systems.
Video not loading? Click here to watch it on YouTube! The real estate market of 2025 bears little resemblance to the frenzied days of 2020. What used to work like magic now falls flat. While many agents are grinding harder than ever with diminishing returns, a select group of top producers are actually working less while making […]
When the market slows down, most agents panic. They hustle harder. Work more hours. Stress more about where their next commission check is coming from.
But what if I told you a slow market is actually a gift?
A gift of time. A gift of space. A gift from God to finally build the business you’ve been dreaming of—one that funds your life instead of running it.
Let me show you how to use this market to transform from salesperson to CEO and escape the transactional real estate trap for good.
If you’re watching the market slowdown and feeling your anxiety rise with each passing day without a new client, I need you to pause.
Take a breath.
And completely shift how you’re thinking about your real estate business.
I’ve seen too many agents paralyzed by market conditions, waiting for things to “get better” before they take action.
Let me break down the fundamental difference between being a business owner versus being a hustler.
When most of us jump into real estate, we show up with that classic mentality: “I’m a hustler. I could sell water to a well!”
I started exactly the same way.
But I learned something critical: hustlers burn out.
The truth is, relying on news media for your business strategy is like asking a vegetarian for the best steakhouse in town. They’re just not equipped to give you the information you actually need.
Here's where you can find me online!
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