If you’re either grinding 12-hour days chasing every lead like your life depends on it, or you’re sitting around posting motivational quotes on Instagram while your checking account slowly empties, you’re doing this whole real estate thing wrong.

And before you get defensive, I’ve been there. I’ve coached 200+ agents who were making the exact same mistake. They think prospecting is an either-or game when it’s actually a both-and strategy.

Let me break down why you need two completely different prospecting approaches running simultaneously if you want to build a real estate business that actually funds your life instead of consuming it.

You’re spending every lunch break making calls.

Your weekends are consumed by open houses. You’re posting on social media between meetings, following up with leads after dinner, and squeezing in showing appointments before your 9-to-5 starts.

But here’s what’s eating at you: the full-time agent down the street is making twice what you’re making while working half as hard.

If you’re nodding your head thinking “that’s exactly my life,” I need you to understand something that might sting a little: it’s not because you need more leads. It’s not even because you need more time.

It’s because you’re confusing motion with momentum.

Let me explain what I mean — and more importantly, show you how to fix it.

But what if I told you there’s a way to master lead generation with just 90 minutes a day? A strategy that doesn’t require you to quit your job tomorrow or sacrifice your sanity in the process?

Let me share how I’ve helped dozens of dual career agents escape this trap — and how you can too.

Here’s the hard truth we need to face about our current market reality.

This isn’t 2021 anymore. Those days of 30-day conversions and instant gratification are over. We’re in a completely different game now, and if you’re still using the same playbook, you’re going to stay frustrated.

Interest rates are higher, which means buyers are more cautious. Sellers are handcuffed to those sweet 2-3% mortgage rates they got during COVID, so they’re not exactly jumping to move into a 6-8% environment.

The truth I’ve discovered after coaching over 300 real estate agents: sometimes it’s not your schedule or your systems that need fixing. Sometimes, it’s what’s going on inside.
Strategy without healing will still keep you in survival mode.

Video not loading? Click here to watch it on YouTube! The real estate market of 2025 bears little resemblance to the frenzied days of 2020. What used to work like magic now falls flat. While many agents are grinding harder than ever with diminishing returns, a select group of top producers are actually working less while making […]