Cold calling isn’t about selling at all. The only purpose – the ONLY purpose – of a cold call is to set an appointment.

Think about it. Would you marry someone after a 3-minute phone conversation? Of course not! So why are we trying to get people to make one of the biggest financial decisions of their lives in the same timeframe?

When I finally understood this, my cold calling success rate tripled. I stopped sweating through calls, stopped feeling like I was bothering people, and started having genuine conversations that actually led somewhere.

Here’s what most agents get wrong: They treat their business like a buffet, sampling different strategies every week. One week it’s cold calling, the next it’s Instagram reels, then it’s door knocking. Sound familiar?

Think about it this way: Would you rather be pretty good at 10 different recipes, or be known as the absolute best chocolate chip cookie baker in town?
That’s the power of consistency – it leads to mastery.

That revelation led me to completely restructure my business. I started seeing profit not as what’s left over after everything else, but as a non-negotiable priority. Here’s what transformed:

Video not loading? Click here to watch it on YouTube! Why Most Real Estate Agents Stay Stuck at $70K (And How to Break Free) Listen up, friend. I’ve been coaching new agents on my team lately, and I keep seeing the same patterns emerge. While everyone’s focused on cold calling and social media, there are some fundamental […]

Through my experience coaching over 200 agents, I’ve noticed something powerful: The agents who consistently convert at the highest rates aren’t necessarily the smoothest talkers or the best “salespeople” – they’re the ones who’ve mastered the art of being true consultants.

Let me be direct: There’s no such thing as a slow market. There are only seasons of preparation and seasons of harvest. And right now, God is giving you a divine opportunity to prepare for what’s coming.