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Lead generation activities are nothing without strategy. And there’s a distinct difference between the act of lead generating and the process that goes behind it. In this blog post, I explain how you can be more intentional about generating buyer and seller leads by simply creating a strategy.
Understanding the Distinction: Lead Generation Activity vs. Strategy
Here’s the deal: many agents often confuse the activity of lead generation with having a strategic lead generation system in place. It’s not just about calling, texting, or emailing; it’s about creating a well-thought-out strategy that ensures a uniform and impactful customer experience. As I always say, “If you don’t have systems in your business, you don’t have a business.”
The CEO Mindset: Building Systems for Success
To get started, think like a CEO, not just a real estate agent. Develop a lead generation strategy by creating systems for buyers, sellers, and investors. Imagine having a clear roadmap—step one, step two, step three—customized for each client, providing a consistent and exceptional experience for everyone.
Systematizing Lead Generation: Efficiency is Key
Systematize your lead generation efforts. Don’t just operate in the activity; instead, focus on creating efficiencies and streamlining the entire process. In my journey as a real estate CEO, I’ve honed a powerful lead generation system over seven years—social media, agent referrals, sphere of influence, and cold calling—that has proven its effectiveness time and again.
The CEO’s Secret: Strategic Thinking
Here’s the magic: it’s not about merely engaging in lead generation; it’s about strategically planning and thinking differently about your business. Stop just working in your business and start working on your business. Create an Excel file, categorize your target audience, and develop a lead generation strategy that resonates.
Success Favors the Strategic: The Shift in Mindset
To thrive in real estate, it’s essential to embrace change, adopt a CEO mindset, and craft a lead-generation strategy that sets you on the path to success.
If you need help building a Lead Generation System for your business, join my CEO of Real Estate Membership. You’ll learn how to create a system that aligns with your personality and lifestyle goals, and still achieves results. Click here to learn more about the membership!
