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While many realtors focus on cold calling and prospecting for new leads, there’s a valuable resource right at your fingertips that often gets overlooked—your sphere of influence. In this blog post, we’ll explore why having conversations with people you already know can significantly impact your real estate business.

Overcoming the Fear of Calling Your Sphere

It’s not uncommon for agents to feel apprehensive about reaching out to their sphere of influence. The fear of coming across as too salesy or intrusive can hold many back. However, it’s essential to recognize that your sphere of influence can be instrumental in propelling your business forward. These are people who already know, like and trust you, making them valuable connections for generating leads and referrals.

Adding Value Through Conversations

One of the keys to effectively engaging with your sphere of influence is to focus on adding value rather than solely pitching for profit. By offering expertise, guidance, and valuable insights, you position yourself as a trusted advisor rather than a pushy salesperson. Remember, your goal is to build long-term relationships based on trust and integrity.

Real-Life Success Stories

To illustrate the power of leveraging your sphere of influence, consider the story I shared in the YouTube video above about a coaching client who initially hesitated to reach out to their network. After shifting their focus and prioritizing conversations with familiar contacts, they saw a significant increase in listings and referrals. By nurturing these existing relationships, they were able to generate business more efficiently and sustainably.

Leveraging Your Network for Success

Calling your sphere of influence isn’t just about securing immediate transactions—it’s about laying the foundation for long-term success. By tapping into your existing network, you can reduce the need for cold calling and minimize the risk of legal liabilities associated with unsolicited calls. Moreover, building genuine connections with people who already know you can lead to a steady stream of referrals and repeat business.

Take Action Today

If you’ve been hesitant to reach out to your sphere of influence, now is the time to take action. Start by making a commitment to call three to five people from your network each day. Remember, these are conversations, not sales pitches. Focus on adding value and building rapport, and watch as your real estate business grows through the power of your existing relationships.

Conclusion

In conclusion, your sphere of influence is a valuable asset that should not be overlooked in your real estate business strategy. By initiating meaningful conversations with people you already know, you can unlock a wealth of opportunities for growth and success. Embrace the power of your network and start building stronger connections today.

If you want to learn more ways to grow your Real Estate business so you can get more clients, join my Blueprint Program. I’ll teach you 10+ different ways to get more clients in a way that feels good to you.