startstructure

"We're in the first week, day 4, and I'm already seeing results. The course is phenomenal."

— Lauren

"She helped me lay out a plan and taught me how to be accountable for my activities. I would not be in the real estate industry if it had not been for her coaching."

— Keyla

"I sold 10 houses my first year as a real estate agent in the midst of a shifting market."

— Tina

"She helped me think outside of the box and find a lane I could win in."

— Jessica & Corey

Stuck At The Starting Line? You're Not Alone

Let's be honest — starting a real estate business is overwhelming, and nobody's giving you the full picture of what it actually takes to succeed.

You got your license but have no idea what to do next. You have a real estate license hanging on your wall and zero clarity on how to turn it into income. The brokerage gave you a desk, a login, and a "good luck."

You're guessing your way through everything. Should you focus on buyers or sellers? How do you even find clients? What tools do you need? Every day feels like throwing pasta at the wall and hoping something sticks.

You don't have a business plan — you have a wish list. You know you want to make 6 figures, but you don't have a written plan connecting that goal to what you actually need to do every single day. So you wake up and wing it.

You're watching YouTube tutorials and still feel lost. You've consumed hours of free content from different coaches saying different things. Some tell you to cold call. Some tell you to post on social media. Some tell you to buy leads. None of them agree and you don't know who to trust.

You're spending money on tools you don't know how to use. You signed up for a CRM, an email platform, maybe a lead gen service. But you don't have a strategy for any of them, so they're just monthly charges with no return.

You don't know how to set up the business behind the business. LLC? Sole proprietorship? How do you structure your pay? What about taxes? How do you track your money? These are CEO-level questions and nobody at your brokerage is answering them.

Your confidence is low because your foundation is shaky. You know you're smart enough to do this. You know you're willing to work. But without a clear path, even the most motivated agent starts doubting themselves.

But here's the thing... You're not lazy. You're not behind. You're not incapable.

You just haven't been given the foundation. Until today.

STOP GUESSING AND START BUILDING

If we haven't met before — hi, I'm Cheesette Cowan

I'm a real estate coach, business consultant, and the founder of The CEO of Real Estate.

Over the past 9 years, I've built multiple businesses, coached over 200 real estate agents, been featured on HGTV and OWN, and built a pipeline valued at over $2 million.

But here's what matters more than any of that: I started where you are.

I left my corporate job in 2017 and had no idea what I was getting myself into. I didn't have a plan B. I just knew I had to hit the ground running and start selling quickly.

After a year, my hard work led to burnout. I was working nights and weekends, checking my email every 5 minutes, and allowing clients to overstep my boundaries. I was making money that I was too busy to enjoy, and that was not a win for me.

What changed everything was coaching. Having someone pour into my cup, show me how a business actually works, and help me build systems that didn't require me to be present 24/7.

That's when I stopped being a realtor and started being a CEO.

And I realized something: there weren't many people that looked like me getting that same level of support. Minority agents were struggling to find coaches that could help them in a way that works for them. The industry wasn't teaching the business behind the business. It was teaching activities — cold call, door knock, post on Instagram — without teaching the foundation underneath.

So I built this course. Not another motivational video. Not another generic training. A real, module-by-module system that gives new and restructuring agents the exact foundation they need to build a business that lasts.

How do we help agents build real businesses in an industry full of bad advice?

This question isn't just professional for me. It's personal.

After years of coaching agents and watching them struggle with the same foundational gaps, I made a simple but powerful discovery that changed everything:

The secret to building a successful real estate business isn't complicated. It comes down to connecting two basic things:

VISION. Without a clear business plan and CEO mindset, you'll only ever work task-to-task. You'll grind without knowing if you're grinding toward anything.

SYSTEMS. Once your foundation is set, progress isn't about willpower — it's about building the operations, tools, and processes that make consistent income inevitable.

People often ask how I managed to build 3 million-dollar businesses while coaching 200+ agents and being featured on national television.

The answer isn't superhuman energy or working 80-hour weeks. It's having a business built on systems that run without me. That's what I teach. And this course is where it starts.

The Start & Structure Philosophy

This course is built on a belief that most real estate training ignores: your business should support your life, not consume it.

What makes this course truly powerful is the integration of two things most programs keep separate. When you combine CEO-level thinking with practical business systems, three things happen:

You stop guessing what to do every day. Because you have a plan that tells you exactly which activities move the needle and how much time to spend on each one.

You stop wasting money on tools and tactics that don't connect. Because you understand how every part of your business works together — from lead gen to closing to follow-up.

You build something that grows without burning you out. Because the systems you create in this course are designed to run even when you're not working.

This course isn't about working harder — it's about building smarter. It's about giving yourself the business infrastructure that most agents spend years trying to figure out on their own.

You don't have to let another year pass with an unfinished foundation. It's time to build the business behind your license.

START BUILDING YOUR FOUNDATION

What Agents Are Saying About Working With Cheesette

Since launching this training, I've been overwhelmed by the results agents are getting — from brand-new licensees to experienced agents who realized their foundation had cracks. Here's a flavor of what they're saying:

"I helped her develop a simplified business plan that broke down her income aspirations and helped her see the connection between her goals and her activities. She had a simple and easy plan to follow and has now reached a pinnacle of success earning over $100,000 two months in a row."

— About Tina, new agent coached by Cheesette

"I helped her understand that she could be successful in real estate, not by pretending to be something that she was not, but by embracing her uniqueness. We strategized and created introvert-approved systems that included creative texting campaigns with lead magnets and follow up, warm calls versus cold calls, and as a result she was able to get 4 listing appointments and 2 listings signed in less than a month."

— About De'Aunna, introvert agent coached by Cheesette

"China joined our coaching program and I helped her understand how to prioritize her real estate activities through business planning. She has a plan and knows exactly what she needs to focus on to grow her business — no more ambiguity and no more disorganization. China now has solid and duplicable systems in her business that will ensure her growth for years to come."

— About China, experienced agent who relocated

"John used the scripts we offer as part of our coaching program and in less than 3 weeks he scripted his entire listing presentation. He's gained so much confidence as a realtor and is going on 40% more appointments than he did before."

— About John, new to coaching

"She let me have my little tantrum, right, but she didn't dwell in there with me. She helped me lay out a plan. She taught me how to be accountable for my activities and how to keep pushing through even though the hard times. I would not be here in the real estate industry if it had not been for her coaching."

— Keyla, sold 10 houses her first year in a shifting market

"We're in the first week, day 4, and already I'm seeing results. The course is phenomenal. Based off the guidance and input that she's provided to me, I did it and I'm starting to see results already. I am so glad I made this decision."

— Lauren, booked a $700k listing appointment 4 days after joining

Inside How to Start & Structure Your Real Estate Business: The Complete Course

This isn't just a collection of random training videos — it's a complete operating system for building your real estate business from the ground up. It's built around a philosophy that transforms how you approach your career.

I've coached over 200 agents. I've watched what works and what doesn't. I've seen agents with talent fail because they didn't have structure, and I've seen agents with zero experience succeed because they had a plan.

I've distilled everything I've learned from building 3 businesses, coaching hundreds of agents, and winning awards at KW into one comprehensive, self-paced course that gives you the vision and the systems to build a real business.

What Makes This Course Different?

Most real estate training focuses on one thing — lead gen, or scripts, or mindset. They might help you close a deal, but they won't help you build a business.

This course takes a completely different approach, split into two tracks:

01

Track 1: VISION — Build Your CEO Foundation

The Vision track will help you gain clarity on what you're building and why it matters. Through structured business planning, you'll finally understand the connection between your goals and your daily activities.

Module 1: Business Planning & Foundations

Understand the importance of adopting a CEO mindset in your real estate business. Develop effective time management skills and emotional resilience. Learn the difference between operating in effort and efficiency zones, and develop strategies to maximize productivity. Create comprehensive economic and activity plans to guide your business. Track your financial metrics and activities to understand performance and make informed decisions.

Module 5: Scaling & Exit Strategy

This is the module most courses never include. You'll learn how to think about your business not just for this year, but for the next 3–5 years. How to build something you can eventually sell, hand off, or scale without it depending on you. This is CEO thinking — and it starts now, not when you're already overwhelmed.

02

Track 2: ACTION — Build Your Business Systems

The Action track gives you the systems, tools, and frameworks you need to consistently execute on your vision and grow your business. You'll learn how to:

Module 2: Business Systems Implementation

Design and implement sales systems and funnels to streamline your operations. Understand how to consistently attract and convert potential clients using a lead generation system. Set up and manage automated email campaigns to nurture leads and maintain engagement. Prepare for buyer and seller presentations. Understand the steps involved in managing real estate transactions from contract to closing — coordinating with clients, agents, lenders, inspectors, and attorneys.

Module 3: Lead Generation & Sales Mastery

Create your unique value proposition to set your business apart from competitors. Learn 10+ lead-generation tactics and strategies that align with your personality. Develop confidence and effective communication skills. Identify and categorize contacts within your sphere of influence. Develop and implement effective marketing strategies. Create personalized strategies for lead follow-up and conversion. Understand common objections and develop strategies to address them effectively.

Module 4: Tech Tools & Efficiency

Evaluate various tech tools and pick the appropriate ones to optimize your operations. Understand the importance of maintaining a comprehensive database and how to leverage it for client management and marketing. Learn how to effectively use CRM tools to streamline communication, automate tasks, and enhance client relationships. Establish key performance indicators to measure the success of your growth strategies and adjust plans accordingly.

The Start & Structure Advantage

What makes this course different from other real estate training?

It's comprehensive. Most programs teach you one thing — scripts, or lead gen, or mindset. This course covers the entire business from foundation to exit strategy. Nothing is left out.

It's built for YOUR personality. I don't teach one-size-fits-all strategies. You'll learn lead generation methods that align with who you are — whether you're introverted, extroverted, or somewhere in between. If cold calling makes your skin crawl, you won't be told to do it.

It's faith-based. Everything we build is rooted in biblical principles. God calls us to be excellent stewards of the businesses we're given. This course honors that calling.

It's practical, not theoretical. Every module has action items. You won't just watch and feel inspired — you'll build systems you can use the next day. You'll create your business plan, your lead gen strategy, your buyer and seller systems, and your tech stack.

It's built by someone who's done it. I'm not a real estate guru who stopped selling to teach. I'm an active agent, business owner, and coach with 3 million-dollar businesses. I teach what I actually do.

It's self-paced. No live calls to schedule around. No cohort to keep up with. You work through the modules on your time. Whether you have 2 hours a day or 10 — the course adapts to your schedule.

Build the business behind your license NOW

This Course Is Perfect For You If:

🟢 You're a new agent who just got your license and want to skip the trial-and-error
🟢 You're a dual career agent balancing a 9-5 with your real estate business and need a structured plan for your limited hours
🟢 You're an experienced agent whose business feels disorganized and you know your foundation has cracks
🟢 You're an entrepreneur who wants to understand the business behind real estate — not just the selling
🟢 You want a coach who respects your uniqueness and won't force you into cold calling or tactics that don't feel right
🟢 You're a person of faith who wants to build a business that honors God and serves your community

This Course Is Not For You If:

🔴 You're looking for a quick fix or a magic script that'll get you 10 clients tomorrow
🔴 You're not willing to do the work of actually building systems — you just want motivation
🔴 You're looking for someone to do your business for you instead of teaching you how to run it
🔴 You think spending $199 on your business foundation is "too much" but you're spending $500+/month on Zillow leads that aren't converting
🔴 You're not open to learning new approaches and want to keep doing things the way you've always done them

The Complete System — Self-Paced Course

✓ Lifetime access to all 5 modules and future updates
✓ Complete business-building system that turns your license into a real business
✓ Action items, templates, and frameworks to make implementation immediate
✓ Built on the same strategies that have helped 200+ agents build 6-figure businesses

$199

One-Time Payment

GET STARTED NOW

Frequently Asked Questions

We're here to answer all the questions you have about the course. If you don't see your question here, email us at cheesette@theceoofrealestate.com.

I'm brand new to real estate. Will this course work for me?

This course was built for you. Module 1 starts with the absolute foundation — your CEO mindset, your business plan, your economic model. You don't need any prior experience. You just need the willingness to learn and implement.

I've been in real estate for a few years. Is this too basic for me?

Not at all. Most of the agents I coach who've been in the industry for years realize they skipped the foundation. They're making sales here and there but their business is a mess behind the scenes. If that sounds familiar, this course will give you the structure you've been missing.

I'm a dual career agent with limited time. Can I still get through this?

Yes. The course is self-paced. You can complete a module a week spending just a few hours, or you can binge the whole thing in a weekend. It's designed for agents who don't have 40 hours a week to dedicate to real estate.

How is this different from free YouTube content?

YouTube gives you pieces. This course gives you the complete picture — in order, with action items, templates, and a framework that connects every piece together. You won't be Googling "what do I do next" after watching a random video.

What if I'm already in another coaching program?

This course complements anything else you're doing. It fills the foundational gaps that most programs skip. Several agents in my coaching programs started here before graduating to my live coaching, and they said it gave them a massive head start.

Will this teach me how to get clients?

Yes. Module 3 is entirely dedicated to lead generation and sales mastery. You'll learn 10+ methods to attract clients in a way that aligns with your personality — no cold calling required unless you want to.

What if it doesn't work for me?

This course has been built on the same strategies that have helped over 200 agents build 6-figure businesses. The content works. The question is whether you'll do the work. If you complete the modules and implement what I teach, you will see results.

The "Your Business Deserves Better" Promise

Here's what I know: if you're on this page, you've been trying to figure this out on your own for way too long.

You've watched the YouTube videos. You've sat through the brokerage trainings. You've maybe even invested in other programs that gave you inspiration but not implementation.

This course is the implementation.

I've poured 9 years of building businesses, coaching agents, and winning awards into these 5 modules. And I'm so confident in what's inside that I'm asking you to trust the process. Go through the modules. Do the action items. Build the systems.

If you show up and do the work, your business will never look the same.

A Final Thought

As you consider whether this course is right for you, I'd like to share something I've observed after coaching over 200 agents.

The most common regret agents express isn't about investing in the wrong training or starting too late — it's about waiting too long to build the foundation they knew they needed.

Time is your most valuable resource. When you lack a clear system for how to run your business, days and weeks and months slip by without the progress you're working so hard for. Deals come sporadically. Income feels unpredictable. And important questions like "how do I structure my business?" and "what should I be doing every day?" sit unanswered.

This course isn't about adding pressure or urgency to your life. It's about giving you the peace of mind that comes from knowing your business has a real foundation underneath it.

I believe God calls us to be excellent stewards of the gifts and opportunities He places in our lives. Real estate is one of those gifts. And you owe it to yourself, your family, and the clients who will trust you with the biggest transaction of their lives to build a business worthy of that calling.

Whether you choose this course or find another approach that works for you, my sincere hope is that you'll take a step toward building the business you know you're capable of running.

Your goals and your calling deserve that investment.

If you feel like this course resonates with what you've been looking for, I'll be here to support your journey.

GET STARTED TODAY!